Before a customer visits, calls, or emails, a professional website is your chance to impress. Consumers are more web-savvy than ever and can recognize a poorly designed and developed website in seconds. Choose the right website development company because so much is at stake. We created a list to help you choose a web development agency to represent your business online properly.
Table of Contents
They Specialize?
Some web design firms specialize in CMS platforms and strategy. They may also specialize in hiring companies.
Before contacting an agency, determine your needs. Web designers may be cheaper than agencies for front-end development. If you need website strategy, web design businesses specializing in web development, design, and strategy may be the best.
Consider your niche—a niche-specific firm may have a pre-built model that gets you results faster. (but confirm flexibility—beware cookie-cutter playbooks!)
If you’re a roofing contractor, an agency specializing in service businesses may be better than designing e-commerce sites.
Their Credibility?
Check their website for certificates, recognition, and awards. This lends credibility.
You’re entrusting a web designer or agency with one of your most valuable marketing and communication tools. Agency credibility is essential. When investing in your business, you want your web design agency to continue returning calls.
Examine Their Designs
Check out their previous work before committing to a web development firm. No portfolio? Continue to the next that does.
Check their portfolio for several items. Is their design user-friendly? Your website must be user-friendly and accessible.
How good are their web design ideas? Find a company like Nerder with a strong portfolio, not just one that can build a simple website. Your business website should wow customers.
Do they Know SEO/SEM?
Most web design firms mention SEO. What do they know about it? Are they experts or merely parroting other agencies?
They may practice what they preach if they use SEO and digital marketing for their own business. If they advertise online, what kind? Optimized website?
You need help growing your business in the competitive world of online marketing. Consider looking elsewhere if an agency doesn’t care about its digital marketing and search ranking.
Referrals and Reviews
Whether you’re buying socks or supper, online evaluations are invaluable. It’s also relevant when choosing a web design agency.
If an agency has many bad reviews, keep looking. Reviewers hired them, so you don’t have to.
However, when reading company reviews, be skeptical. One vengeful client or ex-employee could submit a false review. However, fake positive reviews may exist.
Experience
Web design agencies vary greatly in experience and expertise. Then ask how long they’ve been in business. How many projects like yours have they done? Can you see the result?
It would help if you also considered an agency’s project experience rather than merely its age. If a ten-year-old agency doesn’t impress you, it may not be right for you.
Conclusion
In the above, we discuss things to consider while choosing a web development agency. You’ll likely have to start over and pay for the first site. Researching web design services may seem time-consuming. It’s worth the time when you consider how much time and money you could waste by choosing the first agency.
